State of AI Searchby ZEFO
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State of AI Search

Tracking how search behavior is shifting from classic keywords to questions, prompts, and AI-style discovery.

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Search Console question-rate benchmark

Question keywords as % of all detected Search Console keywords

1.5%2.0%2.5%3.0%3.2%1.70%Jul 25Sep 25Nov 25Jan 26Mar 26May 263.05%
Jul 20251.70%
Jun 20263.05%
Change+79%
Benchmark context

Why it matters

Classic SEO was built around keywords. AI Search is pushing the market toward questions, prompts, and answer-oriented discovery. This benchmark tracks that shift using aggregated search data.

Signals

What we track

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Question keywords

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AI-style prompts

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Search behavior trends

Monthly benchmark

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